Selling Digital Products on Trandau
Your complete guide to creating and selling digital downloads on the Trandau marketplace
Understanding Digital Products
Digital products are non-physical items that customers can download or access electronically. On Trandau, you can sell a wide variety of digital products:
- E-books and PDFs - Books, guides, patterns, templates, planners
- Graphics and design assets - Icons, illustrations, fonts, templates
- Photography - Stock photos, presets, overlays
- Audio - Music, sound effects, audio courses
- Video - Tutorials, courses, stock footage
- Software - Applications, plugins, scripts
- Digital art - Printable artwork, wallpapers
Benefits of Selling Digital Products: No inventory to manage, no shipping costs, instant delivery to customers, unlimited selling potential, and the ability to create once and sell repeatedly.
Creating Your Digital Product Listing
1 Prepare Your Digital Files
Before listing, make sure your digital products are:
- High quality - Ensure your files meet professional standards
- Properly formatted - Use common, accessible file formats
- Optimized file size - Balance quality with reasonable file sizes
- Tested - Verify that all files open correctly and function as intended
- Protected - Consider adding watermarks or copyright information where appropriate
Supported File Types: PDF, JPG, PNG, ZIP, MP3, MP4, and many other common formats. Maximum file size per upload is 2GB.
2 Create Your Digital Product Listing
Follow these steps to list a digital product for sale:
- From your Seller Dashboard, click on "Add New Product"
- Select "Digital Product" as the product type
- Fill in the product details:
- Product Title: Create a clear, descriptive title
- Category: Select the most relevant category for your digital product
- Description: Provide detailed information about what customers will receive
- Price: Set your selling price
- Upload product images:
- Main product image showing what customers will receive
- Preview images or screenshots of the digital content
- Sample pages or excerpts if applicable
- Upload your digital files:
- Click on the "Digital Files" section
- Upload all files customers will receive upon purchase
- For multiple files, consider creating a ZIP archive
- Add a description for each file if needed
- Add product tags to improve searchability
- Review all information and click "Submit for Review" or "Publish"
Writing Effective Digital Product Descriptions
Since customers can't physically examine digital products, your description is crucial:
- Be specific about what's included:
- Exact number of files/pages/items
- File formats provided
- Total file size
- Resolution or quality specifications
- Explain how to use the product:
- Required software or applications
- Step-by-step usage instructions
- Compatibility information
- Highlight the benefits:
- How the product solves a problem
- Time or money saved by using it
- Skills that can be learned
- Set clear expectations:
- Usage rights and limitations
- Whether customization is possible
- Support availability after purchase
Pro Tip: Include a FAQ section in your description to address common questions and reduce customer support inquiries.
Digital Product Licensing and Usage Rights
Understanding Licensing Options
Clearly defining how customers can use your digital products is essential:
- Personal Use License - Allows customers to use the product for non-commercial, personal purposes only
- Commercial Use License - Permits customers to use the product in commercial projects or for profit
- Single Use License - Limits usage to a single project or instance
- Multiple Use License - Allows usage in a specified number of projects
- Extended License - Typically grants broader usage rights, often at a premium price
Important: Always specify whether your license allows for modification, redistribution, or sublicensing of your digital products.
Creating a License Agreement
Include a clear license agreement with your digital products that covers:
- Permitted uses - What customers can do with your product
- Prohibited uses - What customers cannot do with your product
- Attribution requirements - Whether credit must be given to you as the creator
- Transfer rights - Whether the license can be transferred to another person
- Duration - Whether the license has an expiration date
- Liability limitations - Disclaimers about warranties or guarantees
Legal Tip: Consider consulting with a legal professional to create a proper license agreement for your digital products, especially for high-value items or those with complex usage scenarios.
Digital Product Delivery and Customer Experience
Automatic Delivery Process
When a customer purchases your digital product on Trandau:
- The customer completes the payment process
- Trandau automatically generates a secure download link
- The customer receives an email with download instructions
- The download link is also available in the customer's order history
- The customer can download the files for the period specified in your settings
Note: By default, download links remain active for 30 days after purchase. You can adjust this period in your seller settings.
Enhancing the Customer Experience
Go beyond basic file delivery to create a premium experience:
- Include a README file - Provide clear instructions on how to access and use the files
- Add a thank you note - Express appreciation for the purchase
- Provide installation guides - Step-by-step instructions if applicable
- Include bonus content - Surprise customers with additional resources
- Offer support information - Let customers know how to get help if needed
Managing Updates and Versions
If you update your digital products:
- Upload the new version to your product listing
- Decide whether previous customers should receive the update for free
- If offering free updates, notify existing customers via the Trandau messaging system
- Consider creating a version history or changelog document
Pro Tip: Offering free updates and improvements to your digital products can lead to positive reviews and repeat customers.
Protecting Your Digital Products
Digital products can be vulnerable to unauthorized sharing. Here are some protection strategies:
- Watermarking - Add visible or invisible watermarks to images, PDFs, and videos
- Password protection - Secure PDF files or ZIP archives with passwords
- Limited download attempts - Restrict the number of times a file can be downloaded
- Serial numbers or activation keys - For software products
- Personalization - Include the buyer's name or order number in the delivered files
- Terms of use reminders - Include license information directly in your files
Important: While protection measures are important, avoid making your products too difficult to access for legitimate customers. Balance security with user experience.